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Folgers Coffee
In early 2024, I took a Public Relations Campaign course that allowed me to pitch a new business campaign for Folgers coffee to representatives of MSL & J.M. Smuckers.
I worked closely with a team over the span of ten weeks as our Connector, or Storyteller, based off of the role of Golin's G4 model. I bridged our research and "big idea" in order to craft the narrative of the campaign.
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