Tide

This campaign was created for AAF’s 2023-2024 National Student Advertising Competition by the team at DePaul University.

We placed Second in AAF District 6.

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Clothing can be a core aspect of our identities, and you need a reliable detergent to keep your treasured pieces intact for generations to come. Tide is #1 in the world for a reason. After all, “If it’s got to be you, it’s got to be Tide.”