Mary Peterson Copywriter
Litter in London
As one of the most visited cities in Europe, London is used to waste created by tourists. Now it’s time for visitors to bin their bloody trash.
Social
The City of London will partner with popular Instagram and TikTok pages that specialize in travel content for London's hotels, restaurants, and experiences. These posts will highlight and put faces to the people who help pick up the excess litter in these high travel months.
Art Exhibition
To truly make the issue about excess litter tangible, the City of London will partner with local artists to create models of some of London's famous landmarks that are entirely made of trash, and placed in front of the real buildings.
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Some in mind are Big Ben, Buckingham Palace, and the Globe Theater.
Travel Ad
This will play on airplanes that are flying internationally into any of London's six airports, starring the one and only John Oliver.
