Rare Beauty

Selena Gomez's beauty brand has done so much to raise awareness for mental health, but let's expand its impact by partnering with the Breast Cancer Research Fund (BCRF) & Taylor Swift to help raise awareness for breast cancer research.

The Real Space

A launch event will be held on October 1st with Gomez, Switft, and Myra J. Biblowit, the president of the BCRF, in attendance at the Times Square location of Sephora.

Social

Utilizing Taylor's habit of planting "Easter Eggs" to hint at future projects will get her fans excited and invested in the collaboration. This includes partnering with accounts that report on red carpet looks of celebrities so they mention the use of Rare Beauty products.